7 Tips That Will Elevate your Hybrid Stand Booth
Here are 7 tips that will help you create an elevated hybrid stand booth for an upcoming trade show event.
Hybrid trade show events have become increasingly popular over the years thanks to technological advances. So it is not uncommon for exhibitors to have a physical stand booth and host an event virtually that showcases the exhibit stand.
But simply logging in and sitting in front of the screen and watching the event can get boring pretty easily. This is why here are 7 tips that will help you create an elevated hybrid stand booth for an upcoming trade show event.
- Create a Theme
While the attendees at the venue can enjoy the trade show booth set up, all the ones attending the show virtually have is a screen. So, to make the event more engaging and exciting, incorporate the exhibition booth design’s theme into the virtual event.
For example, if you have a beach theme, you can ask the attendees and the host to wear summer clothing. Moreover, the invites that you send out can also be designed related to the theme.
- Registration Plan
Just like you will have a registration plan for a physical stand booth, your virtual event also needs to have the same. In fact, the virtual registration plan is something you will need to pay attention to more.
It is ideal that you separate the registration for the physical and virtual attendance to avoid any confusion during the event. It goes without saying but you need to have an estimate of the number of attendees. This will help you divide the event into sessions.
- Send Out Invites
While the attendees may have registered for the event, it is always a good idea to send out invitations to people you especially want to be present.
Sending out personalized invites gives the impression that the company is eager to do business with potential customers and makes their presence seem important.
- Create Engaging Content
The deciding factor of whether or not attendees will do business with you lies in how effective you were in communicating about your business, its products, and services.
From the innovative marketing campaigns to email marketing to speakers and hosts speech to the content in the graphics and videos. The more effective and engaging your content is the better the attendees will understand your brand, hence, increasing your sales.
- Formulate an Attendee Interaction Plan
You must have a clear plan on how you will go about the attendee interaction. For that, you need to have a host for the virtual event who will guide the attendees through the show.
The key is to create a memorable experience for the attendees and not make them feel that they are missing out on the experience because they aren’t present. This will require to you have a schedule for the interaction.
For example, you can begin by introducing the brand and the trade show booth display and then talk about the products, services, have a discussion,s and so on.
- Include Interactive Activities
The last thing you want as an exhibitor is for attendees to feel bored and leave your stand booth. The same goes for virtual events.
The attendees don’t want to stare at their screen and watch the attendees at the exhibit stand have fun and try out the products. You have to create an engaging event and make the attendees feel like a part of the show.
Some ways to do those include having a trivia quiz, question and answer session, polls, games, virtual prize wheel, and so on.
For the host to be able to connect and interact with each attendee, you can have small groups that make managing the audience easier.
- Promotional Items
While the attendees present in the trade show exhibit will be given promotional items, what about the virtual attendees?
To add a personal touch, it is ideal that you send out some promotional items to your virtual attendees to make them feel a part of the trade show experience. Moreover, it gives the impression that although the attendees weren’t present, they are important for the brand.
Although, you don’t need to send them a gift hamper, a small freebie with your trade show literature will do the trick. For example, you send out T-shirts, bottles, a pen drive, or a dairy with your trade show booth brochures and booklets.
We hope this article will be helpful to you while planning your stand booth. With brands looking for ways to increase their outreach in trade shows, the hybrid show booth has proven to be quite a success. But what matters is how well you execute the event for those who aren’t present at the convention booth display.
Tip of the Day: Don’t forget to do a practice run before the event to make sure there are no technological and communication issues. If you want to have cool trade show booths for your upcoming events, our team of professionals at Exhibit Rentals can help you with just that! Contact us today to schedule a meeting.
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How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
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1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.