5 Tips on Trade Show Graphics for Effective Communication

Exhibit Rentals booth designs

Choose best trade show graphics for effective communication

Your graphics decide the appearance of your booth. They are like the clothes the booth wears. Hence, they are extremely important and play a vital role in deciding the overall getup of your exhibition booth design. Here are 5 tips for designing trade show graphics.
1. Size does matter. Make your trade show booth graphics as large as possible. You can explore using walls from one end to the other for a single graphic. Large fabric graphics that adorn the length and breadth of your booth are trendy today and they look so impressive that they will replace conventional vertical graphics and standees forever.
2. Have a balance of content. Just because you have a large canvas to play does not mean that you should fill in every inch of it with information. Keep the message subtle and simple. Do not write too much on the graphic. Have a punchline that works and good quality brand or product imagery that can attract the attention of your visitors.
3. Place your graphics facing high footfall areas like prominent aisles of fairground entry points. Important graphics should get the impressions! So if you ensure that you place them correctly within your exhibition booth design then you will get maximum benefit from them.
4. Shine the lights on the graphics! Backlit graphics are now hygiene factors on any booth. Gone are the days of arm lights and tarpaulin prints. When it comes to trade shows and exhibition booths in the USA backlit graphics are most preferred. They look bright and attractive and you must invest in them.
5. Remember that your rigging is also your graphical opportunity. Trade show graphics are not restricted to walls of the exhibit. Your rigging is your most important graphic. You should design it to include the company logos and also some important message that can set you apart from your competitors.

BROWSE EXHIBIT RENTALS BY DESIGN

How Your Trade show Booth Design Can Benefit
Your Business

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.

While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.

REASONS WHY WE LEAD

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Booth Designs

We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Transparent Pricing

We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Reusable and Affordable

Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Creative Graphics

Get meaningful and attractive brand graphics to feature value to your fair booth rentals.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Turnkey Service

We build your booth displays at a production unit using leading-edge technology.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Digital Experience

Digital is everything today, we assist you to build meaningful brand experience using technologies

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

On-site Support

Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Quality Execution Assured

Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals first thenthe booth structure goes on site after thorough quality inspection for final execution.

Booth design display, Design for Booth, 10 * 20 trade show booth, 10 * 20 Booth

Right Value for Money

Out transparency policy and our principals is to have fixed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client

best trade show displays, exhibit banners, Trade booth Design, Booth show, Trade show stand design

Request A Free Quote

Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your floorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.

best trade show displays, exhibit banners, Trade booth Design, Booth show, Trade show stand design

Request A Stall Design

Are you exhibiting in a new country for the first time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.

best trade show displays, exhibit banners, Trade booth Design, Booth show, Trade show stand design

Request A Call Back

Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.

1. Engage with your target market at your trade show.

Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.

2. Meet potential customers face to face at your exhibition booth

Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.

Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.

3. Build Your Business Network and Industry Knowledge at Exhibition Seminars

You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them. 

Our Portfolio

4. Observe your competition and what they did right with their exhibition booth design

When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.

Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.

Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.

CONTACT US

About Us

SOL Brand Solutions Inc. is a brand consultancy focused on providing solutions in trade shows, expositions and global conferences. Our expertise in the booth rentals space lies in our team which has a combined experience of over 50 years and has done exhibition executions across USA, Europe and Asia.

Our Services

Turnkey Project Management

Contact Us

SOL Brand Solutions Inc.
Cell:+ 1 (702) 271-5928
Address: 6920 S. Cimarron RD, Suite 100 Las Vegas, NV 89113,
United States of America
Exhibit Rentals Inc 2019. All Rights Reserved
GET A QUOTE
close slider
0