4 Key Messages Your Exhibition Booth Staff
Should Talk About for Increasing Visitors
Increase visitors at your exhibition booth
1. Highlight your brand USP
Why are you different from the 1000 other exhibitors on the show floor who have put up their exhibition booth and displayed their products? This is one of the key questions that is in the minds of all the people who walk into your trade show exhibit. So ensure that you have weaved this answer into the scripts that you have prepared for the people who are manning your exhibition booth.
2. Understand the products on display very well
Everyone in your exhibition booth should know about the new product or the most important products that you are exhibiting at a particular trade show. People will walk-in with curiosity about this product and hence complete knowledge about how the product will help the customer is very important.
3. Communicate the company’s focus on quality
Today everyone might not be brand conscious, but everyone is quality conscious. If you ever give a client anything that is sub-par they will make sure to tell at least a 100 people about it. So make your exhibition booth staff talk about the quality of your products, processes and services and become an embodiment of the quality of people that work for you.
4. Give examples of happy customers
Happiness is contagious. People want to work and associate with happy people. So, as a tactic, try to weave in a story about a happy customer and how you have served them well over time. This will show credibility, dependability and give confidence to your prospect about your company.
BROWSE EXHIBIT RENTALS BY DESIGN
How Your Trade show Booth Design Can Benefit
Marketing is all about getting noticed. If you make a great television commercial or give out a full page print ad or even put up a huge digital hoarding at the Times Sqaure – you know your purpose is to get noticed and get remembered in the minds of your audiences.
While ATL marketing is extremely expensive due to the cost of media buying, your BTL strategy can be economical, measurable and result oriented. You would agree that a well designed and eye-catching custom trade booth can make all the difference, particularly if you are looking to make an impression on a precise community or industry and extend the word about the services you offer. Let’s take a glimpse at some of the benefits a trade show booth design can offer to your business.
REASONS WHY WE LEAD
We provide you with quite 150 fair rental booth designs to settle on from including modular and customized, add-on feature integrated and fully customized booth designs.
We help you convert the virtual image of your own booth design into reality for your exposition with our team of over 50 skilled professionals.
Reusable and Affordable
Our booth displays are reusable and affordable. you'll use an equivalent rental booth across the various trade shows.
Get meaningful and attractive brand graphics to feature value to your fair booth rentals.
We build your booth displays at a production unit using leading-edge technology.
Digital is everything today, we assist you to build meaningful brand experience using technologies
Our on-ground experts provide you with complete support for the installation, monitoring, and dismantling of your booth rentals.
Quality Execution Assured
Ideally, your marketing team would like to steer beyond any performance risk before the trade show. What quite quality assurance do you have to anticipate? At exhibitrentals.com, we adopt a dual-stage demonstration policy. We do mockup of your display booth rentals ﬁrst thenthe booth structure goes on site after thorough quality inspection for ﬁnal execution.
Right Value for Money
Out transparency policy and our principals is to have ﬁxed price for all, and also a constant practice to have complete control overhead assures you of having right value for your money, due to high volume of business we can offer better brice to each of our client
Request A Free Quote
Booked an exhibition space at an upcoming show but are unsure how much the build will cost? Send us your ﬂoorplan, basic requirements and timeline at hand and we can prepare a ballpark estimate for you.
Request A Stall Design
Are you exhibiting in a new country for the ﬁrst time? Do you need a design that is locally relevant on a global platform? We can submit a design which communicates your key message to your target audiences.
Request A Call Back
Have a strategy in mind and want to sound it off? Exploring new geography and want to test the market via an exhibition? Just want to discuss the viability of an experiential marketing idea? Our experts can be of help to you.
1. Engage with your target market at your trade show.
Trade shows are a great opportunity to interact with potential clients and consumers who are actively engrossed in the goods or services your business provides. Most trade shows usually see thousands of visitors who are all congregating in one place to learn more about a specific industry and what are the new trends and opportunities it offers. There are many possibilities to develop a business in today’s market, but few offer a chance to engage with your ideal customer the way a correct trade show booth design does. Your booth can attract your audience towards it and the experience that you build around it can ensure that once inside your guest spends maximum time interacting with you and your exhibits.
2. Meet potential customers face to face at your exhibition booth
Marketing just isn’t as intimate as it once was. Online ads and digital marketing are a large aspect of your advertising budget, but these ways just can’t replace the trust and goodwill your business can possibly build by meeting with people face to face. One of the best places to meet people is at your trade show booth. So when you design your booth keep in mind to keep a lot of open spaces with comfortable seating for business interactions. It’s ideal to have a food and beverage counter, this ensures that you cater well to the people that matter most to your business – your customers.
Fun Fact: Did you know that over 60% of exhibitors put up a trade show booth as they feel that this is the only place that they can meet maximum old and new customers within a span of 3-4 days.
3. Build Your Business Network and Industry Knowledge at Exhibition Seminars
You may set up a small 10×10 exhibit or 10×20 exhibit at an upcoming trade fair, but it is an excellent opportunity to create partnerships and network with the contemporaries in your industry. It also gives you access to business seminars where you can cross brand promotions with companies that offer allied services that you can bundle up to the benefits of your customers. Trade shows reveal the pulse of the industry. By meeting industry experts and networking with them you will get a general feel of what is working in the market and also what the market is collectively working towards. Then you can see if your products and marketing is in line with the trends or is ahead of them.
4. Observe your competition and what they did right with their exhibition booth design
When it comes to direct competitors, it can be fruitful to simply observe how they are giving expression to their brands via their booth design. If a particular booth is popular, try and decipher what they are doing that is a crowd puller? Is it a way their team is, or exhibition booth design is, or is it their branding, or something else. Issues such as pricing, loyalty offers, and overall sales or branding strategies should also be taken note of.
Fun Fact: Many industries that have product displays incorporated into their booth specifically attend exhibitions to see what their competitors are doing and how their products look, feel and operate. This is especially true for industries like building materials, automobiles, white goods, stationery and food.
Trade shows have been an essential part of marketing businesses across various industries for many years. While digital marketing approaches such as social media and paid online ads have radically altered the advertising landscape in recent years, partaking in a trade show with your own booth can still be very valuable for your business. Make no mistake, participating in a trade show isn’t cheap. Registration fees, the cost of sending employees, and the cost of building the correct trade show booth design are all costs you’re going to want to reflect upon. Ultimately, though, the potential return on your investment can diminish these costs if you properly organize and generate high-quality leads that convert to sales for your company.