Your Guide To Creating AN Impressive 20*20 Trade Show Booth Design

20×20 trade show booths offer substantial space.

So, why not use the additional room it provides to get creative with a strategic 20 x 20 Trade Show Booth Design that delivers an immersive brand experience for your audience?

When illuminated with high-quality graphics, they present your products on display clearly and effectively. This will help your booth to stand out from the competition on the trade show floor and drive the audience including experts and professionals from leading businesses to make a beeline to it. Ultimately, you get to build a healthy network of contacts that can be leveraged to strike business deals and productive sales.

20 X 20 BOOTH DESIGN GUIDE

As you set out on your expedition to produce an awesome trade show booth, here is the ultimate guide to generating a 20 x 20 booth design that mirrors your expectations.

1. Make Maximum Use of Location

The location of your 20×20 booth design location at the trade show plays a critical role in deciding its impact and effect on the audience.

Certain trade show venues provide prime display spots for an extra amount. However, they attract great demand as a result of which they often sell out fast in no time. Likewise, some trade show venues offer grandfathered prime spots. To book such spots, you will need a combination of financial heft, negotiating skills, and of course, the nature of the contract.

According to market experts, the key to securing the best trade show space is to stay aware of when and where the trade show organizers will begin to sell the spaces; and cultivate positive relationships with them. If done, you can be sure to secure the first pick and the best location space.

Eventually, whatever location space size is allocated, it is vital to fully utilize and maximize every inch of the allocated space. You can get your 20×20 booth design to create an impressive space with strategically placed signs and banners; or branded balloons hung from the ceiling. In addition, you can also have tables with chairs in a strategic area of your booth.

2. Get Your 20×20 Booth Design Perfect

To stand apart from the crowd at a trade show where scores of companies like you will be showcasing their booth designs, it is critical for your 20×20 booth design to make a powerful statement and cast an indelible impact on the audience.

Your 20×20 booth design characterizes the image of your company, an image that constitutes its values, goals, and offerings to perfection. A well-designed 20×20 booth makes attendees atop by to find out more about the brand behind it, leave a lasting impression on prospects, and generate qualified leads.

To substantiate this point, let us take the example of a billboard on a major road.

• The purpose of having it installed on a major road is to generate impact quickly.
• Likewise, when you work on your 20×20 booth design, you should be clear in your mind that its intention should be to create an instant impact on the audience.
• Work towards that direction and make sure your 20×20 booth design includes
• Text that is minimal and appropriately scaled. The text inclusive of a simple and impactful message should be crisp and concise and at the same time, be powerful enough to appeal to the audience’s sentiments.
• Imagery that beautifully complements the existing architecture of the trade show venue. This will help to create a soothing effect that blends harmoniously with the venue’s architecture and appearance.
• Graphics that provide a vibrant picture of your brand uniquely way and are highly visible even from afar, to the audience. At a trade show, visitors walk past one booth after another. There will be competition among them to catch the visitors’ attention. Hence, your 20×20 booth design must include graphics that perfectly represent your brand’s vitality and captivate the visitors’ senses.
• Colors and textures that align with your brand profile and speak about your brand philosophy.
• Your marketing or communication team must have brand guidelines that dictate the main elements of your brand policy; and your 20×20 booth design comply with them in total.

It would also do good to follow the following tips as well. Like, using the

• Corporate identity guidelines of your company as the foundation of your 20×20 booth design.
• Exact pantone colors of your brand.
• Corporate taglines that best sum up the value proposition of your brand.
• If you get the above aspects acted upon accordingly, your 20×20 booth design is bound to generate an instant, lasting impression.
• Maximize White Space Creatively
• Your 20X20 trade show booth design at the trade show event will have just a few seconds to garner the attention of the visitors’ and project an impression.
• Now, if it happens to have minimal of white space, then it stands to lose the opportunity to make a positive impact.

A good 20×20 booth design is one with graphics that includes a good amount of white space. Ideally, it should have around 40 percent of white space. Besides, it should not be crammed with text or images or graphics. Instead, it should sport a clean and neat design that perfectly captures the audience’s attention. It will also help the audience to read the text clearly and understand the significance of your brand message.

3. Make Your 20*20 Booth Design Stand Out

No exhibitor will participate in trade shows just for the heck of it. Every exhibitor does so to derive something significant from the trade show.

Generally, every exhibitor participating at trade shows will be driven by the desire to be a stand out at the show. Although this can sound too lofty for some, the fact is it can be achieved if your 20×20 booth design is interactive and stimulating enough to get the audience excited and at the same time, curious  enough to learn about the meaning of the booth design and your brand as well.

An interactive 20×20 booth design driven by an engaging story and theme portrayed in vivid colors will help to capture the audience’s attention. If it is well-supplemented by the display of your best products backed by engaging demos, it will work wonders to pique the interest of the audience and get them to interact with your brand.

The whole engagement process should be fun and interesting rather than stiff business-like. This will automatically encourage the visitors’ to engage with your brand interactively.

4. Give The Visitors Something Unexpected

Your 20X20 booth design may be eye-catching. However, it will be of little significance if the design is not supplemented by visitor-centric elements.

This is where your creativity comes to the fore. You need to think of something unexpected and out-of-the-box to come up with some unusual elements that will give your 20×20 booth design an intriguing appearance. Not the usual routine stuff of a table with comfortable chairs for the visitors to relax and rest; or charging stations for mobiles to be recharged. They have become too predictable and almost something that every exhibitor offers.

Instead, try to offer your booth visitors

• Innovative interactive displays that will compel them to engage with them. For example, demo products with which they can interact and then get hands-on; or fun branded games with prizes that will enthuse them to take part in them and showcase their prowess.
• Useful Giveaways that will benefit the visitors in the long run. It is commonly known that visitors love to receive free items. Give them items like branded mobile covers or branded notepads or eco-friendly carry-bags that will be of use to them rather than something that is just dumped into the trash can. Branded giveaways’ go a long way to help promote greater brand awareness.

Even the best of engaging 20×20 booth design ideas will not work if the design is not simple. Hence, ensure that it is simple and pleasant with minimal text; and a neat, clean design. If it looks too cluttered with excess text and graphics, then your brand message will get lost in the bargain.

5. Deliver Audience An Interactive Experience

Visitor engagement is the fuel that powers successful events. One of the best ways is to allow visitors to see and feel your offerings.

This can be achieved by immersing them in your brand through a well-coordinated mix of print and technology techniques. Like for instance, interactive digital signage; product demos; audio and visual messaging, presentations on tablets or flat screens; etc. When they are customized to provide an interactive experience, they will amaze the visitors and get them to come back for more such interactions.

6. Have Contests & Giveways For Visitors

Visitors to trade shows cherish two things the most. They include free giveaways and winning competition prizes.

One of the better ways to attract people to your 20×20 booth is to offer them something that they can engage with. Like for instance, a branded game or contest; both trigger interest in the visitors to win something that will be of value to them.

When visitors get attracted to your booth, the booth staff gets the opportunity to initiate dialogue with them that can eventually lead to cultivating valuable connections.

Contests or competitions offered can include something to get the visitors interested to take part in them. Like for instance, essay writing on what makes your business good; or drawing contest of your company’s business card; or a branded game related to your offerings. To make them more interesting, ensure the competition is spread over the day. They will encourage visitors to come back to your booth at a certain time to find out if they have won the competition. Amidst all this, your 20×20 booth design will stay in their minds throughout the show.

7. Giveways

According to a study finding, around 83 percent of the visitors at trade shows are more likely to do business with a brand that offers them a promotional item.

Some of the most popular promotional items include, apparel like branded t-shirts, branded pens/pencils/diaries/notebooks, masks and sanitizers, caps and jackets, pop-sockets, branded tote bags and water bottles, mobile chargers, drinkware items, etc. The more creative the giveaways are, the more they tend to create a lasting impression on the visitors.

Branded giveaways like adding your brand logo to the products related to your industry. Like for instance, a branded laptop case for a digital marketing trade show. They will fly off the shelf in no time.

8. Signage

In many ways, signage creates the first impression of your brand on the trade show floor.

Make the most of it by putting up a 20×20 booth design inclusive of eye-catching visuals, fresh graphics, and updated paneling or displays.

The 20 x 20 trade show booth design can also be modified and adapted to your requirements and specifications for the show. With the help of a professional trade show booth design company, you can get your 20×20 booth customized to cater to the visitors’ interests and aspirations; or have any number of amazing features that reflect your business objectives.  Either way, they will help to give your booth a greater degree of visibility and attract visitor-traffic from across the trade show floor.