No company’s marketing strategy today can be complete without Trade Shows. They have become an essential ingredient of a marketing strategy.
They offer a platform to engage with potential customers and network with industry professionals. This can be used to promote your brand. Giveaways are among the most effective ways to promote your brand for a lasting impact.
Several studies have time and again highlighted the efficacy of giveaways.
- 71.6 percent attendees who received giveaways recalled company’s name that gave them the giveaway.
- 76.3 percent attendees maintained a favorable attitude toward the company that gave them the giveaway.
Providing to attendees giveaways at trade shows, increases the chances of them remembering company’s name. They also drive attendee traffic to your booth, create a positive image in recipient’s mind, and expand customer base.
However, many businesses especially smaller ones feel giveaways are an expensive marketing tactic. In their opinion, they may not fit their budget.
Thankfully, there are lots of inexpensive trade show giveaway ideas. They can be highly effective if leveraged properly to maximize your marketing budget.
11 INEXPENSIVE GIVEAWAY IDEAS
Expensive giveaways that generate the right buzz or attract high-value leads can be effective. But they can drain your budget unless you can truly afford them.
Thankfully, there are plenty of creative, budget-friendly giveaway ideas that can stamp on attendees a lasting impact.
Here are 11 such inexpensive ideas.
IDEA NO 1: CUSTOM BRANDED PENS
Custom branded pen is a popular inexpensive giveaway. They may be inexpensive but they are highly effective. Most people will keep in their office, purse, or desk drawer, a pen with your brand logo or company name on it. They give your brand ongoing exposure every time the pen is used.
WHY CUSTOM BRANDED PEN?
- LOW COST: Extremely affordable option. You can easily find bulk deals.
- FUNCTIONAL: People use a pen every now and then. This ensures your brand logo gets seen frequently.
- VARIETY OF STYLES: Pen styles in different designs, colors, and materials. This gives you an option to match your branding.
IDEA NO 2: BRANDED TOTE BAGS
Most attendees collect items at trade shows. They need a carrier to store them.
That’s where Tote Bags make for a practical giveaway.
They provide excellent value for money. And they also make for an attractive, useful solution to store the items.
WHY BRANDED TOTE BAGS?
- VISIBILITY: Useful for carrying belongings. They are carried around during and after the event. As a result, your logo will be on display throughout the event. And also after the event as well.
- ECO-FRIENDLY OPTION: Reusable tote bag fits the bill beautifully.
- AFFORDABLE BULK PRICING: When purchased in bulk, can be for a relatively low price. You have the choice of choosing basic designs and materials.
IDEA NO 3: CUSTOM NOTEBOOKS
Notebooks make for a fantastic giveaway item. People are always likely to use them in professional and personal settings.
Custom-branded notebooks help market your brand. They help your company stay top of mind when they are used.
WHY CUSTOM NOTEBOOKS?
- FUNCTIONALITY: Attendees can use them wherever they like. During the trade show itself and after the trade show as well. They make your branding visible to others.
- LONGEVITY: Notebooks can be used long after the event. This ensures your brand stays in front of the recipient.
- AFFORDABLE: Notebooks can be purchased in bulk. You can do so at an affordable price. This can be especially more so with a simple design.
IDEA NO 4: STICKERS AND DECALS
They’are among the most fun and creative giveaways. They tend to appeal to people of all age-groups.
It does not matter where they’re used as a decoration piece. Be it on laptops, or water bottles, or notebooks. They spread your brand message in a playful, engaging way.
WHY CHOOSE STICKERS AND DECALS?
- AFFORDABLE: Custom stickers are cheap. They are a low-cost option. compared to other branded giveaways.
- WIDE APPEAL: Stickers tend to have a broad appeal. Across different demographics and budgets they have a popular appeal.
- EASY TO DISTRIBUTE: Stickers can be easily handed out to every booth visitor. This way they increase your brand exposure.
IDEA NO 5: USB FLASH DRIVES
USB drives might seem a bit expensive giveaway option. But you can still get bulk deals at affordable price. Besides they are highly practical and versatile giveaway as everyone uses them to store vital data and files.
Branded USB drive is a useful utility item. They constantly remind attendees’ of your business.
WHY CHOOSE USB FLASH DRIVES?
- PRACTICALITY: Used by almost everyone. This makes them to attendees highly precious.
- BRAND RETENTION: USB drives are likely to be kept for long periods. They provide for your brand continual exposure.
- AFFORDABLE OPTIONS: Budget-friendly models can be found in bulk. This way, you can give your branding great exposure and also save on costs.
IDEA NO 6: REUSABLE WATER BOTTLES
They’re among the popular sustainable giveaways.
They send across a positive eco-friendly message. The message your company genuinely cares about the environment. Besides they are durable and functional. You can use them for a long time.
WHY REUSABLE WATER BOTTLES?
- LONGEVITY: Good quality water bottle stays for long time functional. They only need to be maintained properly. Besides when used every day they give your brand continual exposure and visibility.
- AFFORDABLE: You can easily find budget-friendly options as many supplies offer them. These bottles generally are of high quality, sleek and professional.
IDEA NO 7: CUSTOM BRANDED LANYARDS
Lanyards are a practical, inexpensive giveaway idea. They are something that trade show attendees are likely to use right away. Be it holding a badge or ID card or keys, a branded lanyard is highly functional item. They ensure your brand logo gets throughout the event seen.
WHY CUSTOM BRANDED LANYARDS?
- HIGHLY VISIBLE: Attendees will throughout the trade show wear them. This way they give your brand maximum exposure.
- COST-EFFECTIVE: Lanyards are affordable. They are cheap to produce in bulk. A good choice for budget-conscious businesses.
- PRACTICAL USE: Lanyards are useful. Attendees are likely to keep them long after the event gets over.
IDEA NO 8: PHONE ACCESSORIES (POPSOCKETS OR PHONE STANDS)
Smartphone’s have a ubiquitous presence. Phone accessories like PopSockets or Phone Stands will be a useful giveaway.
WHY PHONE ACCESSORIES?
- HIGH USE: Mobile Phones are used consistently. This means people will use these accessories daily. They ensure your brand stays in front of them constantly.
- CUSTOMIZABLE: Range of affordable phone accessories can be found. They can be customized with your brand logo.
- WIDE APPEAL: Almost everyone today uses a Smartphone. This makes the accessories a utility giveaway for any audience.
IDEA NO 9: CUSTOM MAGNETS
Custom magnets are a simple giveaway. Yet they offer great value for your money. People can stick them on their vehicles or gadgets or filing cabinets or other metal surfaces.
Every time the magnet is seen, your brand will stay top of mind. They increase the chances of your brand recall several times.
WHY CUSTOM MAGNETS?
- AFFORDABLE: Especially when they are ordered in bulk.
- LONG-LASTING EXPOSURE: Your magnet is seen every day. They give your brand continual visibility.
- FUN DESIGNS: Magnets can be designed in varied shapes and sizes. This makes them fun and engaging.
IDEA NO 10: SCENTED HAND SANITIZERS
Hand sanitizers in people’s daily lives have become essential item. They are especially useful in crowded and humid public places.
Offering a small, branded scented hand sanitizer will be remembered as a thoughtful giveaway. Attendees will appreciate them as they use it frequently.
WHY SCENTED HAND SANITIZERS?
- USEFUL AND THOUGHTFUL: They provide practical value. Especially useful during large events.
- BRANDED PACKAGING: You can have them customized with your brand logo. This ensures your brand stays visible and exposed almost always.
- AFFPORDABLE: Small, Travel-sized bottles of hand sanitizer are extremely affordable. They can be purchased at a low cost in bulk.
IDEA NO 12: CUSTOMIZED MINTS OR CANDY
Everyone loves to have a sweet treat. Branded mints or candy can be a simple and at the same effective giveaway for a positive impact.
Customized wrappers with your logo or message create enormous impact. They ensure your brand gets noticed while sending across to attendees a message of pick-me-up.
WHY CUSTOMIZED MINTS OR CANDY?
- LOW-COST: Mints and candy are inexpensive. They can be produced in bulk.
- WIDELY APPEALING: Almost everyone likes to have a sweet treat. This giveaway will surely appeal to a wide audience and grab their attention.
- EASY TO DISTRIBUTE: Mints or candy can be handed out easily. People are more likely to share them. This will extend your brand exposure and reach.
When choosing for your trade shows giveaways, balance their utility and appeal with cost-effectiveness. The best giveaways generally are those that are used and appreciated. They ensure your brand stays embedded in attendees’ minds long after the event gets over.
There are several inexpensive giveaways as highlighted above that offer quality value for money. They are practical and can be aligned with your brand message. Besides they help to maximize your trade show presence while leaving a lasting impression, without overspending.
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