A Trade Show gives your brand an opportunity to not just promote your brand, and products/services but also gives you an opportunity to make your booth the center of attraction.
For long, the main focus of a booth was its design. But as they say, there is life beyond design. By exploiting it with unique trade show ideas, visitors’ will get a taste of unique exhibiting experience.
Here are 10 unique trade show ideas that if well implemented will generate rich dividends for your brand.
CUSTOMIZED TRADE SHOW BOOTH DISPLAY
Generally, the most visited booth is the one with customized booth displays. What makes them so is they make it easier for you to showcase your brand in a way that connects them with the audience.
Leverage this opportunity with a unique idea wherein you have customized displays that aligns with your marketing materials and helps to create a good first impression. Make it happen by selecting a professional booth construction that is customized rather than a pre-made option. Additionally, it should be wrapped with custom graphics to create an eye-catching display with a custom backdrop inclusive of your corporate logo.
An alternative idea would be to have props related to your products/services. They can be in any kind of display from promo videos to slideshows. In case, you would like to have a tech-powered display, then go with a mirror photo booth which will get your audience gasping for more.
All of these will help you to send across the right message to the audience that matters.
VIDEO MESSAGING
Companies that have been around a while generally have brand ambassadors performing at trade shows.
Now, if that’s not possible with your company, go for a photo booth rental with video messaging capabilities in your next trade show appearance. This will give an opportunity to your audience to leave behind a short message about your brand or product/service. The audience’s views can thus be used as video testimonials in either promotional videos or social media feeds.
If done the right way, it will work to impress prospective clients who are interested to know what existing or earlier clients have to say about your brand or products/services.
INTERACTIVE SPACE
If you have booked a booth that offers sufficient space to welcome visitors’ and facilitate interaction with them, then use that opportunity with a unique idea of an eye-catching interactive display.
An attractive interactive display with short, brief impactful information and graphics will instantly grab eyeballs.
INTERACTIVE KIOSKS
At your booth, the audience must be made to feel at home. They should have enough space to move around comfortably; and they should have the opportunity to explore your products on own without your staff bothering them.
To better engage with the audience, a good idea would be to have an interactive kiosk at the entrance of your booth rentals. This will help the audience to get the assistance they want on navigating through your trade show booth and see what your brand has to offer.
Make the interactive kiosk interesting by having designated areas nearby where the visitors’ can take a break and have a snack/drink to recharge their batteries. While providing for the same, ensure that the nearby areas are clutter-free and clean.
THEMED EXHIBITS
Themed exhibits are still a rage. They can create unique experiences when done right. When visitors savor unique experiences they will remember them for long. Additionally, they will spread by word-of-mouth and recall fondly about them. This will make your booth the talk of the town and get more people to visit it.
Make use of this opportunity with a unique idea like an art gallery involving a gallery setting that displays your products as pieces of art baked-up by creative lighting. This can also be supplemented by your staff guiding the audience around the art-work section and explaining them the merits of the presentations.
Aside from providing one-of-a-kind experiences, themed exhibits can be used as a part of the marketing campaign. That is, right from the pre-show marketing blitz to post-show promotions.
EXPERIENCE-BASED EXHIBITS
Having experience-based exhibits side-by-side with themed exhibit section will heighten visitors’ impression about your brand. A typical exhibition-based exhibit will give the visitors’ a true feel of your brand in a way that will make their visit much more interesting. When the visitors’ get a feel of your brand, it will get them connected with it instantly.
A good idea would be to have a showroom that will give the visitors’ a feel of not just your products/services but also your brand of customer-service. Additionally, they will get a feel of your products/services and how they can benefit them directly in their day-to-day lives.
Another useful idea would be to have a shop floor exhibit that will give the visitors a peek into how your products are made and what goes on behind-the-scenes into their making.
STIMULATING PHOTO BOOTHS
It makes sense in the Smartphone selfie era to have a photo booth that is not just eye-catching but is also stimulating enough with unique props in the backdrop. Visitors’ will be only too eager to take a selfie of the same, for memories sake.
When the visitors’ share it online uploaded through varied social media sites, your brand stands to get the benefit of free online advertising. They may even have a hashtag created and get the selfie loaded.
UNIQUE EXTERIORS
Booth rentals at trade shows can get crowded as the day wears on. If that happens, visitors’ would want to get out of the trade show soon. Now, if that happens, they could miss out on visiting your booth.
To avert this from happening, a good idea would be to have the area around your booth decorated in a way that evokes instant sense of curiosity.
The first thing that the audience generally notices would be the exteriors of the booth. Make your booth exterior as interesting as possible, like having stunning modern fabrics with eye-catching textures draped around the exterior of your booth. Else you can have impressive objects supplemented by unique captivating lighting at the entrance to your booth. If they are done right, they can be visible from even a distance and get the visitors to gravitate towards your booth.
PRODUCT WALLS
Product walls or otherwise also called as Living Walls, can enhance your booth with an amazing backdrop.
Cash on the same with a unique idea like having multiple walls around your booth showcasing a range of your products. This will not just enhance your booth’s look but will also give your booth that unique ‘wow’ factor. More importantly, they will get the visitors to make positive buying decisions instantly.
However, to get it right, make sure that the walls do not overwhelm your product displays.
VIRTUAL REALITY
VR technology has taken the world by storm. What once was considered to be expensive is today within the arm’s reach of companies, big or small.
Having displays with VR stations at your booth will attract the audience in droves who will be only too curious to know what your brand has to offer. Donning VR goggles, they can see what it offers and get a feel of the same.
You can also additionally use the tactic to take them on a virtual tour of your business – its past, present, and future; as well as a virtual tour of your business premises and see what’s going on behind-the-scenes.
These ideas if implemented properly will get them hooked and make them wanting to come back to your booth rentals again and again.
CONCLUSION
A trade show offers a wonderful opportunity to experiment with unique trade show ideas and get the word about your brand going to more people. Make it count by making sure that your trade show booth really stands out amidst the crowd. This will ensure that the visitors’ walk away with a positive impression of your brand.
